Logo Designing - An Overview

A logo is nothing but a visual design that represents one's brand and business. It generally features prominently on any given busines's stationery (envelopes, letterhead, etc.), branding and advertising materials, business cards and so on. A logo could simply be pictorial, typographic, or even a combination of both.

Why does your business need a distinct logo and branding?

  • A unique and distinctive logo immediately grabs the attention of your customers and sets you apart from your competitors.
  • By associating a business logo with your product or service, you're taking your first steps in brand-building and brand recognition.
  • The colours, tones and fonts used in your logo design will later translate onto all of your branding materials - your website, letterheads, business cards, etc. – creating a concrete, holistic and marketable brand identity. Your company logo design is the basis for your brand identity.
  • A recognizable business logo goes a long way toward building brand loyalty - as your brand grows, your logo is going to become familiar to a large number of consumers. This familiarity creates the impression that you’re trustworthy and reliable.
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